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Phil Rogers is an author on Article Content King.
  • If you saw the headline for this post, and you’re an experienced on-line marketer, you’re probably thinking “Yeah, easy. All my websites have squeeze pages”.

    But what if the website doesn’t belong to you? Could you add a squeeze page to your Facebook profile? Could you add a squeeze page to your Twitter page, MSN or Google?

    Jeff Long’s Instant Capture Page lets you do just that. What’s more, it couldn’t be easier to set up; his software does all the work for you.

    Affiliates: Build a list
    You might be wondering why you would want a squeeze page on any website – especially one that doesn’t belong to you, but as an Affiliate Marketer, it’s a God-send.

    If your income is obtained by marketing products on ClickBank or any other affiliate program, you may have already realised that although you are bringing customers to the sales page, it is the product vendor who gets to build their list. The customers pass right on through.

    Now if you could add your own squeeze page to the vendor’s sales page, you could make the sales AND build your own list. Simply offer a free report, related to the product being sold. Even if the customer doesn’t go on to buy the affiliated item, they might just sign up to your list to get the free report.

    The best part is that the system works with just about any autoresponder on the market. And even if you don’t have an autoresponder, you will receive an email with the prospect’s entered details.

    So how does it work?
    Well, despite what I just said, you don’t actually add your squeeze page to other peoples’ websites. What happens is that you use Jeff Long’s software to generate a Popup squeeze page, and a cloaked link – an Instant Capture Page link.

    Instead of directing your traffic to your usual affiliate link, you direct them to your Instant Capture Page link. When the prospect clicks the link, they are redirected to the sales page as usual, but your Popup squeeze page is displayed on top of it. The visitor has to sign up, or cancel the squeeze page to get to the destination web page.

    The system is currently available at a one-off price, but soon it will be changing to a monthly fee. If you want to add Instant Capture Pages to any sales page, or any other web page for that matter, get in before it changes to a pay monthly service.

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  • As a partner in a popular Article Site, I see Article Marketing used, misused and abused. In this post I hope to demonstrate where people are going wrong, and give some hints and tips that will make your Article marketing more effective.
    Many of the mistakes made are based on what people have heard or read regarding the search engines and SEO (Search Engine Optimisation). That’s all very well, but the search engines continually evolve and SEO rules must evolve with them. Sadly, people get hooked on a concept and don’t adapt what they do to the latest behaviour of the search engines.

    Mistake #1 – Article Marketing is only for Creating Backlinks
    This is a common misconception promoted by so-called SEO (Search Engine Optimisation) specialists. Somebody discovered that the search engines give higher priorities to sites containing more incoming links (or backlinks) than those with fewer links. As article sites promote the re-publishing of articles on other sites, the number of links from each submitted article can grow considerably.
    This led to people frantically churning out hundreds of articles to submit to article sites, just so that they could get a lot of links back to their website. Many people are still stuck in this rut, churning out numerous articles. In fact they are stuck so far into this rut that they make…

    Mistake #2 – The Content Isn’t Important; Just Get the Backlinks
    People stuck in the “Get as many backlinks as possible” rut tend to write short, repetitive, uninformative articles. They don’t really care that nobody will ever read the article – they just want the backlinks, and they submit their articles to 50 or more article sites. Of course, after people started doing that, the search engines started finding duplicate content, and discounting the backlinks. So the marketers needed some way of doing the same thing without being hit for duplicate content. This led to the invention of Article Spinners or Article Rewriters – software that rewrites your articles automatically, creating hundreds of new articles. In fact, they are all the same article – just written using different words and phrases that mean the same thing. Unfortunately, this led to…

    Mistake #3 – Article Spinners Will Reliably Make 300 Different Versions of my Article
    Article Spinners/Rewriters WILL take your article and make 300 different versions of it. But the majority of those versions will be complete rubbish. These programs work by replacing words and phrases with others of the same or similar meaning, using a Thesaurus and/or Dictionary. Some work better than others, but most just aren’t up to the mark. The users of these programs don’t bother to read through the generated articles, so they don’t realise what rubbish they contain. They blindly submit the generated articles to different article sites, filling those sites with incomprehensible rubbish.

    Mistake #4 – It Doesn’t matter if Nobody Reads the Articles
    We get a lot of visitors to our article site. The majority of them are not submitting articles; they are reading them. They have searched for information on a particular subject and found articles relating to it. If your trashy, “spun” article comes up in their search, they’ll read the first few sentences, realise that it’s worthless and move on to the next article.
    But imagine if that next article was useful, informative and written in good English (or whatever language is in use on that site). The visitor will read through the article right to the bottom. If they found the article useful and want to know more, they might just click on that link in the Resource Box, and the author of that good article may have got themselves a customer.

    Take a tour of the better quality article sites. You will find that the articles are moderated. If you submit trash, it will be rejected and never published on the site. You will have wasted your own time. The better quality article sites will also carry more weight to their backlinks. A single link from one quality site could be worth 20 links from sites containing unmoderated rubbish.

    Mistake #5 – The Backlinks Generate Traffic Via the Search Engines
    It’s true. The search engines will index the backlinks, and if the quality of those links is high enough, you might get a top spot on the search engine results pages, but it’s not guaranteed.
    But go back and read Mistake #4. You can get traffic directly from the article site, via your Resource Box link. And at that point, you have an advantage. When somebody starts searching for information about something, they might not be ready to buy it yet. They want to do their research. If they find a link directly to your site in the search engines, they don’t want to be sold something – they are looking for information. If that person finds the link to your site at the end of an informative, well-written article, a psychological change has happened. That person now…
    1) has more information on the subject
    2) found the article useful, and has built some trust in the author
    3) might be more inclined to buy something
    4) might want more information so follows the link to find out more
    When that person lands on your website, they are now more targeted than they were before reading the article.

    Mistake #6 – Quantity is Not Important
    Many ebooks about SEO and Article Marketing suggest that you need write only 200 or so words in your articles. That might work for the “backlink rut” people, but if you’re going to use Article marketing effectively, you need to give more than 200 words.
    A well-written article of a decent length is going to hook the reader more than a 200 word article. On our article site, the minimum is 250 words, but we suggest between 500 and 1000 words (or more if you wish).

    Mistake #7 – It Doesn’t Matter if my English Isn’t Very Good
    The quality article sites which carry out moderation of articles will not rate your article if it is full of spelling and grammatical errors, bad English, and too much slang. Don’t forget that your article is being published worldwide. A slang phrase or colloquialism that you use in your article might not be understood by many of your readers. Even worse, it might have a completely different meaning – maybe even offensive.

    Mistake #8 – Everyone on the Internet Lives in the USA
    On our site, we often receive articles that are very specific to a country – more often than not, specific to the USA. Don’t forget that what you are writing about may not apply outside your own country. Simply state at the beginning of the article that it applies to your location and may not apply elsewhere. In June/July 2009, our site received visitors from 139 different countries or territories.

    Mistake #9 – Make your Resource Box link a hyperlink
    We have seen numerous articles submitted containing web addresses in the Resource Box, but they have not been entered as hyperlinks, making them less easy to follow.
    An even worse mistake is not even entering a web address in the Resource Box! If you don’t enter a website address, you’re not going to get any traffic, and you won’t get any backlinks.

    Summary
    Effective Article Marketing:
    - Generates backlinks
    - Generates traffic
    - Builds trust between the visitor and the author.

    Steps To Effective Article Marketing:
    - Read the Submission Guidelines of the article sites – they are all different
    - Write informative, well-structured articles that encourage visitors to read them to the end and then follow your link to your site
    - Enter a hyperlink to your website in the Resource Box.

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  • It doesn’t matter whether you are selling your own product, or working as an affiliate to sell somebody else’s product; you need traffic. What’s more, to be really effective, that traffic must be targeted traffic. There’s no point in trying to sell somthing to people who have no interest in it. They’re not going to even look at it, let alone click the Buy Now button.

    As an online marketing newbie, it’s all too easy to fall into the trap known as “if I build it, they will come”. The newbie often lovingly creates their website sales page and puts it on their host server, sitting back waiting for the money to come rolling in. It doesn’t work like that. How is anybody going to buy the product from you if they don’t even know you are there, or how to find you.

    Traffic to websites generally comes from three sources; Direct, Referred, Search Engine, and Bought.
    Direct
    Direct traffic is when people enter your website’s URL into their browser’s address bar and hit enter. Getting this sort of traffic implies that people already know your site’s URL, which means they must have obtained it from somewhere. These sources could be Personal Recommendation or some other external, offline location such as in a letter, newsletter, TV, Radio or Newspaper advertisement etc.

    Referred
    Referred traffic is when people follow a link. These links might be found on other websites or blogs, forums, article sites, emails, or from a messaging service such as Twitter. As long as the link is found on a site containing subject matter related to your own, this kind of traffic is very valuable, as it will be very finely targeted.
    Having such links is also very good for your website as the search engines regard it with more importance if there are many external sites linking to it.
    In later articles, I’ll be covering getting links to your site (generally known as backlinks), quickly and easily.

    Search Engine
    This is what most people strive for. Like it or not, when most people want to find out about something, they turn to the search engines. Get to the front page of search engines for your most relevant keywords and you’re likely to get a lot more traffic than if you appear on the second or subsequent pages.
    The best thing about search engine traffic is that it is highly targeted. The person searching uses keywords to find what they want, and if those keywords are highly relevant to your site, you’re going to get traffic.

    In further articles on this site, I’ll be covering a few ways of getting excellent ranking in the search engine results within a short space of time, What’s more, they don’t always cost anything more than your own time to do them.

    Bought Traffic
    There are a number of sites on the Internet offering bulk traffic to your site. These are of variable quality. You could buy, for example, 1000 visits from one traffic service, but there’s no guarantee that the visitors will be interested in what you are offering. Other traffic services might supply more targeted traffic. The difficult part is determining which services will provide the best traffic for your product.
    Bought traffic is very tempting when you’re starting out and not having much success. You might get one or two buyers out of 1000 visitors if you’re very lucky. However, you might end up spending more money than you make.

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  • I recently wrote on this blog about ClickBank Portals.

    If you’re not a programmer, you’re definitely not going to be able to make your own portal. There are plenty of scripts out there which let you set up your own portal, but if you’re not technically minded or don’t have a web hosting service, you might find it difficult to set them up.

    Another alternative is to use an affiliate based portal. Basically, this is a portal that is arrived at via an affiliate link (which contains your ClickBank nickname). The portal initialisation code then extracts the nickname and applies it to the products advertised within the portal. This means that you earn all the affiliate commissions from sales made to visitors who arrived via your affiliate link.

    All you have to do is drive traffic to that affiliate link.

    If you would like a FREE ClickBank Portal, visit CBMall. It really does cost nothing, and if you direct traffic to it, you could make a lot of money in affiliate commissions. And if you are struggling with trying to get past ClickBank’s accounting policies, this could be a great way of getting enough sales to qualify for your initial payment.

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