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With so many millions of web sites on the Internet, getting your site seen is becoming more and more difficult. If your website is your store-front, then the last thing you need is for it to be stuck out in the back-woods where nobody even catches a glimpse of it.
Of course, the obvious way to get your site seen is to get it to appear high in the search engine results pages (SERPs). If you dominate the top of the list for your chosen search terms, you have more chance than anyone of getting visitors to your site.
The problem is that getting there is not easy. With hundreds or thousands of websites jostling for that prime position in the SERPs, you need to do something that will make the search engines take notice of your site and place it in that prized spot.
This has spawned a whole new industry called SEO, or Search Engine Optimization. There are SEO consultants springing up everywhere. Enter Search Engine Optimization into a Google and you will get over 1 billion results!The biggest problem today is that you can not tell the good SEO consultants from the bad, and believe me, there are some bad ones out there.
So what do you do when you want to carry out some SEO on your own site? Why not do it yourself? That’s where SEO for Small Business, an ebook by Ric Raftis, comes in.
Over the years, I have read a lot of ebooks that fall under the category of “online marketing”. Some have been good, and some have been bad. SEO for Small Business is one of the good ones; very good in fact. Ric writes at a level that is not too technical, yet doesn’t treat you like a total idiot. And if something does get a bit technical, he explains it to you.Whether you want to carry out the optimization of your website yourself, or have a background knowledge of SEO before you employ a consultant to do it for you, it’s worth reading this book.
The book starts off by explaining what SEO is and why you need to do it. Before getting into the nitty-gritty of modifying your web pages, Ric covers one of the most important aspects of SEO which many people fail to do, and that is keyword research. Search engine results pages correspond to the entered search terms, so you need to choose your keywords carefully. It’s all very well getting to the top of the Google SERPs for a given keyword, but what if nobody actually enters that keyword into Google?
Ric takes you step-by-step through the keyword research process, showing you how to use tools that are freely available online. It’s a process that you must go through to make your efforts worthwhile.Having chosen your target keywords, the book then shows how to implement those changes on your own web pages, by adding to or modifying the HTML code and textual content that forms the pages. Again, there’s no need to worry about not knowing HTML. The book tells you exactly what to look for and how to modify it.
Once you have your pages sorted out, the process continues, to cover sitemaps, which help the search engines to find all of the pages of your site, which means they will be indexed much more quickly.
Finally, a popular topic in SEO terms is covered, and that is backlinks. A number of different types of backlink and ways of setting them up are covered in the book.
Following the steps in the book doesn’t have to be done all at once; you can do it bit-by-bit without any adverse effects on your SERPs rank. In fact, after each step, you are likely to see some improvement. So if you’re a beginner when it comes to websites, just work methodically through the book and you’ll achieve the end result. And if the book isn’t enough, Ric has prepared some videos showing you how to carry out various steps in the book.
Follow this link to find out more about SEO for Small Business.
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If you saw the headline for this post, and you’re an experienced on-line marketer, you’re probably thinking “Yeah, easy. All my websites have squeeze pages”.
But what if the website doesn’t belong to you? Could you add a squeeze page to your Facebook profile? Could you add a squeeze page to your Twitter page, MSN or Google?
Jeff Long’s Instant Capture Page lets you do just that. What’s more, it couldn’t be easier to set up; his software does all the work for you.
Affiliates: Build a list
You might be wondering why you would want a squeeze page on any website – especially one that doesn’t belong to you, but as an Affiliate Marketer, it’s a God-send.If your income is obtained by marketing products on ClickBank or any other affiliate program, you may have already realised that although you are bringing customers to the sales page, it is the product vendor who gets to build their list. The customers pass right on through.
Now if you could add your own squeeze page to the vendor’s sales page, you could make the sales AND build your own list. Simply offer a free report, related to the product being sold. Even if the customer doesn’t go on to buy the affiliated item, they might just sign up to your list to get the free report.
The best part is that the system works with just about any autoresponder on the market. And even if you don’t have an autoresponder, you will receive an email with the prospect’s entered details.
So how does it work?
Well, despite what I just said, you don’t actually add your squeeze page to other peoples’ websites. What happens is that you use Jeff Long’s software to generate a Popup squeeze page, and a cloaked link – an Instant Capture Page link.Instead of directing your traffic to your usual affiliate link, you direct them to your Instant Capture Page link. When the prospect clicks the link, they are redirected to the sales page as usual, but your Popup squeeze page is displayed on top of it. The visitor has to sign up, or cancel the squeeze page to get to the destination web page.
The system is currently available at a one-off price, but soon it will be changing to a monthly fee. If you want to add Instant Capture Pages to any sales page, or any other web page for that matter, get in before it changes to a pay monthly service.
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In the Clickbank Affiliate marketing world, the big buzz has to be ClickBank Pirate.
The strapline for Clickbank Pirate is “Clickbank Pirate – Pillage & Plunder Clickbank for Autopilot Income”. So what is it all about, and is it really an easy way to make money, or is it another one of those guru scams that only tells you part of the story?
What is Clickbank Pirate?
Clickbank Pirate is a system created by two masters of Affiliate marketing, Soren Jordansen & Cindy Battye, which anyone can lock into and get set up with almost no effort on their part. It centres around selling Clickbank products as affiliates, using professional marketing techniques that have been fully automated.Although becoming a Clickbank affiliate is incredibly easy, actually getting those sales is a different matter. Anyone new to online marketing will hit their first stumbling blocks almost immediately after they have signed up with Clickbank. It’s all very well being an affiliate, but it doesn’t automatically make you a salesman or a webmaster. If you have no clue about how to make a squeeze page (or even what one is!), or why you need an Autoresponder, you’re in trouble.
This is where ClickBank Pirate comes in. The system does all that stuff for you. Not only that, by providing these items it can save you a huge amount of money, which is excellent if you’re starting up with very little capital.
Clickbank pirate does all these things for you:
- Selling the product using professionally written pre-sell squeeze pages
- Provides all the web pages you need, so you don’t need to learn HTML or buy fancy web design software
- Eliminates the need for web hosting (saves you at least $10 per month)
- Eliminates the need for a web domain (saves you $10 per year)
- Eliminates the need for an Autoresponder (saves you $20 per month)
- Provides excellent incentives in the form of free, branded reports to encourage visitors to sign up on the squeeze pages. The reports are branded with YOUR affiliate links
- Provides copy-and-paste marketing tools, including blog posts, emails, text ads, banner ads etc
- Provides an autoresponder series which promotes further, related Clickbank products to your buyers
- With this system you don’t need to do any of the following:
- Write ebooks
- Rebrand ebooks
- Keep a blog updated
- Write any emails
- Write and maintain an autoresponder series
It’s all done for you.
There’s No Such Thing as a Free Lunch
There must be a catch. Surely they are not going to let you sign up to their system, do all the work and let you reap all the benefits are they?No. And there’s the rub. There is still one major task that you have to do to for the system to work. Many reviews of ClickBank Pirate tend to gloss over this one as if it’s hardly important, but the truth is that it is probably the most important part of any kind of marketing campaign.
You have to drive traffic to the system.
Without traffic, no marketing system is ever going to make you any money.Basically, once you have signed up for the system, and set up your details, you have at least 5 fully-loaded marketing campaigns set up for you, complete with squeeze-pages, autoresponder and affiliate links to the sales pages.
You need to funnel traffic towards any one of those squeeze pages. It’s no different to any other marketing campaign that you might set up, it’s just that all the technology bits and the sales copy writing bits are done for you.
The system does provide you with professionally designed and written emails, blog posts, text ads and banner ads, which makes this task a lot easier. Their training area also provides some good information about getting traffic.
But what you must understand is that Clickbank Pirate is not a Set-It-and-Forget-It system. If you don’t drive the traffic, you don’t get the sales.
Conclusion
If you’re a beginner and are bogged down by the mysteries of hosting, domains, squeeze pages and autoresponders, ClickBank Pirate is an excellent way to get started. 95% of the technical work is done for you – all you have to do is promote your links.You could spend weeks or months learning about setting up squeeze pages and autoresponders and still not get it right. Even if you do, you still have to get the traffic to your pages.
Or, you could let somebody else do all the technical work for you and spend your time learning about driving traffic. You can get traffic to your site within minutes using some of the easiest techniques. Would you rather concentrate on driving traffic and making sales within the first few days, or never get started because you couldn’t get the infrastructure set up?
If you already have some online marketing experience and you’re already good at driving traffic, but can’t be bothered to hunt around for the best products to market, ClickBank Pirate is good for you, too.
And if you don’t like it, you can get your money back within the first 2 months.
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