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Making the most of ClickBank, Click2Sell and other Affiliate Programs
Viral Marketing Method
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Looking at my Clickbank Affiliate Analytics, over the past few weeks I have seen a gradual increase in the number of Hops via my affiliate links, due to more active promotion. Normally, I would be delighted by this, but in reality, my reaction to the statistics has been one of disappointment.
The Analytics view can display various stages in the purchasing cycle:
- Hops. This is a count of the number of times a visitor has clicked on one of my affiliate links to arrive at the sales page.
- Order Form Impressions.A count of the number of times that visitors have clicked through the Buy button to the order form.
- Order Form Submits. The number of times the Order Form has been submitted. Note that this doesn’t equate to the number of purchases because a payment might fail.
- Initial Sales. An initial count of the number of sales made. This may differ from the number of gross sales due to refunds etc.
There are a few others, but they are not relevant here.
What I have begun to find a little baffling is that the number of Hops is considerably higher than the number of Order Form Impressions. In some cases there have been countless Hops but zero orders. Surely if a product is attracting that much attention, it should have gained a number of Order Form Impressions! So I set out to find out why.
Too Expensive?
Was the product on offer too expensive for most people to consider buying?
I checked a lot of the sales pages and found the prices to be fairly average.Bad Sales Copy?
Perhaps the sales copy was so bad that people decided not to buy.
Again, the copy didn’t seem too bad. Not bad enough to put too many buyers off.Eureka!
Then I noticed that there was something in common with most of the pages that were getting a lot of hops but no sales. That thing was a pop-up window containing a squeeze page with an offer of a free report.Why would that affect sales?
- It breaks one of the fundamental rules of marketing. The pop-up side-tracks a visitor who might otherwise have gone on to buy the product.
- Having obtained a free item, the visitor decides not to purchase the product after all.
There could be a genuine reason why the vendor does this.
He wants to build a list and adds the squeeze page in order to do so. There are better ways than this to build a list as a Clickbank vendor.Or is there something a little more sinister going on here?
Let’s say a visitor finds your affiliate link and follows it to the sales page. Clickbank registers that you have made the referral, so if the visitor goes on to purchase, you earn your commission.
But the visitor is distracted by the pop-up squeeze page. He sees an attractive offer for a free report, ebook, course etc., and goes for it. He enters his details in the squeeze page and goes to check his email for a download link. He follows that link and goes to pick up the free product – maybe being given bonuses and/or exposed to a One-Time-Offer (OTO).
By the time he has picked up all this free stuff and maybe purchased an OTO, he has forgotten about the original product, or decides not to buy it because he has bought something else. Consequently, the browser window containing the original sales page gets closed.
You’ve lost your commission because the visitor didn’t buy. Oh well! Chalk that one up to experience.
But wait! The vendor has captured the details of the visitor and has him on a mailing list. Now he can send that visitor an email selling the original product via a different page that isn’t via ClickBank.
You have unwittingly built that vendor’s list, and failed to earn any commission while doing so.
There is the possibility that the visitor will continue to purchase the original product via your link, but the chances have been considerably reduced.
Whatever the reason for adding this distracting pop-up, you as an affiliate are likely to lose your commission. It’s not in the spirit of ClickBank or Affiliate Marketing for that matter.
So if you’re an affiliate, take care to check out the sales page before you promote the link. It could be designed to get round the affiliate payment system. As a result, the vendor makes more money and builds a list while you make no money at all.
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There are a huge number of people making extremely good income from selling other peoples’ products as affiliates. Many don’t even have a website – they simply set up advertisements, such as Google Ads, which link through to the vendor sites via their affiliate link. The only costs and effort involve setting up the ads, so it’s a good business model for anyone who doesn’t want to get involved with websites, domains, hosting etc.
On the other face of the coin, who is the real winner when it comes to affiliate marketing? Even if a product offers 75% commission (the maximum that Clickbank allow) to the affiliate, it is still the vendor who stands to gain the most. By using an army of affiliates to promote the product, the vendor is enjoying two main benefits; he is leveraging the efforts of other people to promote his product, and he is transferring the major costs of promotion to the affiliates.
Let’s look at an example.
A vendor has a product which sells for $48 and on average costs $2 per unit to promote.
He sells 1000 units and makes $48,000 less £2,000 costs = $46,000.However, if he sets up an affiliate program, paying 75% to the affiliate, so they get $36 per sale.
Let’s say he attracts 10 affiliates who can each sell 1000 units.His affiliates each sell 1000 units, so they make $36,000, but they also have to bear the costs of promotion of those 1000 units, which amounts to $2,000. Each affiliate makes £34,000.
The vendor receives only 25% of the sale price, which is $12 per copy. However, he doesn’t bear any of the costs of promotion, so that $12 is all his.
Additionally, he has 10 affiliates who have each sold 1000 units, so in total, they have sold 10,000 units. This means that the vendor earns 10,000 x $12 = $120,000 from the sale of his product. That’s nearly 3 times the amount he would have made selling on his own, even though he has given away 75% of the purchase price to his sales people. If he’d set the commission rate lower (66%, 50% etc), his profit would have been even higher.
And the beauty of it is that all his affiliates did all the marketing work.So does it pay to be the Affiliate or the Vendor? Well in the above example, I’m sure the affiliates are very happy with the $34,000 they made. The answer then, is that it pays either way, but wouldn’t you rather be in the position of Vendor, who leverages the efforts of the affiliates, yet earns a lot more? Of course you would.
It’s at this point that many people say “but I don’t have a product to sell”, or “I don’t know how to make my own product”.
Digital download products are by far the most lucrative items you can sell online. Once created, there are no duplication costs or transportation – they can be downloaded again and again by thousands of customers directly from your host server to their computer.
So how do you make your own product? That’s really easy. There are a lot of sites selling or giving away reports and software with Master Resale Rights (MRR) or even better, Private label Rights (PLR) licences. These licences give you the right to resell the products on to other customers. PLR even lets you change the content and rebrand it with your own name.
One of the big problems with MRR is that you are selling somebody else’s product. That means you are promoting somebody else’s brand. That’s just great for the original supplier, but what about you? Wouldn’t you like to put your own name on to these products so that you get some recognition for it? You can’t change them if they are MRR.
This is where E-Power-Wrap comes in. E-Power-Wrap is a simple software application that lets you take somebody else’s product and wrap it with your own identity. The product itself remains unchanged, so you’re not breaking the rules of the MRR licence. It’s like placing the product inside a box printed with your own branding. The big difference is that the buyer of your product doesn’t throw away the box – it stays with the product forever.
E-Power-Wrap comes in different versions, each of which provide additional benefits including the ability to display any web page you want when the program starts up and exits. This is the perfect place to put links to your website, advertisements of other products you are promoting etc.
You can wrap different kinds of products with E-Power-Wrap – you’re not limited to programs. You can wrap PDF files, and even HTML web pages. Best of all, you can actually wrap more than one product together, making a combined product package.
After you have wrapped your products, E-Power-Wrap bundles it all up into a single executable program which you can sell or give away as you please, with no royalty fees. You get to keep 100% of the profit you make from selling your product.
As long as you have the right to re-sell or give away the products that you wrap, you can sell or give away the products you create with E-Power-Wrap.
Want to produce an e-book? E-Power-Wrap will do that too. Simply write your e-book as a series of HTML web pages, wrap them up, ensure the pages are in the correct order, and you have an e-book.
Get yourself a FREE copy of E-Power-Wrap and become the vendor of your own products.
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Promoting your product on Clickbank can be a fantastic way of leveraging more sales. The Clickbank market place is searched every day by people looking to make money as an affiliate marketer.
ClickBank make it so easy. All anyone has to do is to create a free ClickBank account and they can start selling any of the tens of thousands of products available in the ClickBank marketplace, earning commissions on every sale they make.
Merchants can instantly tap into a massive resource of traffic for very little cost. Marketing your product though an affiliate program is the most cost effective way of driving sales. You don’t pay “up front” for traffic, the affiliate does. You only pay when their traffic generates sales for you and you get to set the commission percentage they earn!
It’s no wonder that so many merchants choose ClickBank.
It’s not that simple though. Some merchants using Clickbank are only able to generate a few sales per month from Clickbank while others are able to generate ten or even hundreds per day, all from Clickbank affiliate traffic, without lifting a finger themselves… not even to cut an affiliate check.
The difference between the struggling merchant who makes a handful of sales per month and the successful merchant who makes tens or even hundreds of sales per day is simple. The successful merchant knows the power of giving their affiliates effective marketing tools and motivating them to use them.
Increasing your campaign responsiveness works to increase your sales at Clickbank in 2 ways. It’s not just that your affiliates will make more sales, but also, your affiliate program will begin to look more attractive to the professional affiliates using Clickbank. ClickBank publish sales stats and show everyone how responsive your program is to promote.
If your product looks like a good seller, you will attract a lot more affiliates. Having your product listed highly in the ClickBank Marketplace is perhaps even more powerful than having it listed at the top of Google for your main keywords. Being listing at the top of Clickbank could attract an affiliate capable of “dominating” Google, researching all the top phrases to be listed for and gaining the listing for your product.
You could pay an SEO company silly sums of money for you, but a serious affiliate marketer could already have the resources to make it happen.
Despite these facts, you’d be surprised how many Clickbank merchants don’t even have an affiliates page or don’t even display it in their Clickbank description. (So merchants can see when they are searching).
Those who understand the importance of motivating their affiliates; those who give their affiliates what they need to promote and help them make sales are the ones who are able to leverage success from the affiliates at ClickBank.
Is it laziness or naivety that stops the others from even trying?
If you are using ClickBank and you’re not focusing on how to make your affiliates more successful, it’s not too late. You could turn your success around very quickly, just by making a few simple changes.
Probably the most powerful tool you could give your affiliates is a “Brandable Ebook Marketing Campaign”. The kind of campaign that you can create in half a day, for free using the PDF Power Brand software. PDF Power Brand has now one of the tools that is part of the incredibly powerful Viral Marketing Method (VMM). This is an excellent program that is also free.
What’s really cool about PDF Power Brand is… when you create your campaign with the software, they promote it for you… for free. through the PDF Power Brand “E-book Vault”. You get a full page devoted to promoting your affiliate campaign on the PDF Power Brand web site.
There are currently over 10,000 affiliate marketers registered at PDF Power Brand, this number is set to grow very rapidly. You will be able to expose a campaign which promotes your business to the growing list, absolutely free.
I’ve heard that adding a campaign to the vault will only be free for the first 100 ebooks, but I might be wrong.
Creating a campaign to promote your product is free, and easy too. You do not even have to buy any expensive PDF creation software. PDF Power Brand has full video instructions in the members area.
If you want to leverage more traffic from ClickBank affiliates, or from any affiliate program for that matter, you need to focus on motivating your affiliates to promote it, and to give them effective tools to work with.
PDF Power Brand gives you all this and more, and it won’t cost you a penny.
How do they do it? Who knows!
Sign up for free at Viral Marketing Method to get an extremely powerful marketing system, including the PDF Power Brand software, which will give your marketing campaign a huge boost.
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