Archive for November, 2009

Is Cloaking of Affiliate Links Necessary?

Over the years, there has been a lot of discussion about cloaking affiliate links. Some people say that you need to do it, while others say it’s not necessary. This article discusses the reasons why you might want to cloak your links, and describes ways to do it should you decide that you need to.

First of all, what are the reasons for cloaking your links?

Commission Theft
One of the first reasons that people started to cloak affiliate links was prevent people from stealing commissions. This was particularly true for ClickBank affiliates. The format of ClickBank hoplinks was such that anyone who was themselves a ClickBank affiliate would recognise a hoplink and could replace the affiliate Nickname with their own. This would have the effect of denying the original affiliate their commission, and claiming it for themselves.
Nowadays, if you use ClickBank’s online hoplink builder, the hoplink is [Read more...]

November 5, 2009  Tags: , ,   Posted in: Marketing Campaigns  No Comments

Article Marketing Tip – Conversion is the Key

Many people view Article marketing as a pure SEO exercise – setting up nothing more than backlinks from articles stuffed with keywords. Of course, this does the job, but good SEO doesn’t necessarily bring you sales. Article Marketing should also be approached with a view to getting visitors to your site in the right frame of mind before they even arrive there.
After all, if the whole point of getting visitors to your site is to sell them something, you need your visitors to be in a buying mood.

November 5, 2009  Tags: ,   Posted in: Marketing Campaigns  One Comment